Wednesday, January 1, 2020

The EVA System to Build a Writer’s Brand on Your Personal Values

The EVA System to Build a Writer’s Brand on Your Personal Values

Let people know who you actually are

Katrina Loos
Dec 31, 2019 · 8 min read
Photo by Dmitry Ratushny from Unsplash

Why Writers Need a Personal Brand

Putting together an experience for your target audience is overwhelming. If you make it that way. Photo by Jeff Sheldon from Unsplash

Elements of a Successful Writer’s Brand

Photo by Nick Morrison from Unsplash

Easy Ways To Get Started On Your Writer’s Brand

The most important thing to worry about when creating a writer’s brand is focusing on the “writing” part of it. GIF from Giphy.

Before doing anything, you need to ask yourself these three things:

  1. What are my personal values?
  2. What is my vision with my writing? Where do I want my writing to take me?
  3. What makes me stand out from all of the other writers out there?

“You can’t hit a target you don’t even have.” — Zig Ziglar

Let me tell you my answers to these questions to give you some ideas for how to create your personal brand.

1. What are my personal values?

Authenticity, happiness, and love. In that exact order.

2. What is my vision with my writing? Where do I want my writing to take me?

My vision is eternal growth.

3. What makes me stand out from all of the other writers out there?

I stand out from all the other writers out there because I’m not trying too hard.



After Asking Yourself Those Three Main Questions, It’s Time for You to Create Your Mission Statement

Your mission statement defines every facet of who you are and what you want your brand to stand for.

  1. Ask yourself how you’re going to get there. You need a game plan for how you’re going to get to where you want to go with your writing. Brushing up on your grammar and vocabulary, reading more books and articles in the niche(s) you want to write in, and creating content calendars are great ways to get started on improving your craft and coming up with your mission statement.
  2. Who do you want to write for? This can be anybody you want to write to. There are no limitations to what you can do. It’s your personal writer’s brand, after all. If you’re somebody like me who likes to write about a lot of different topics, you have an infinite number of possibilities with your audience. if you want to narrow your writing down to something more specific, such as B2C business owners, you can do that as well. You just need a content strategy that will entertain, educate, and inspire your target audience.
  3. Mush all of your goals into one big goal. Doing this keeps you a bit more organized and not as overwhelmed. Unless you’re a wizard of organization. If you are, please teach me your ways.
  4. Finally, make sure you see it every single day. That’s your baby right there! Your completed mission statement. Your future, your vision, your everything.

You’ve Asked Yourself the Three Golden Questions and Created Your Mission Statement. What Else Is There to Do?

This is where the hard work comes in, but it will pay off.


There’s Another Secret Ingredient I Didn’t Mention

You now know why you need a writer’s brand. You also know how to get started on one before jumping into the nitty-gritty details making up your brand. And you know what the details consist of. Where the real hard work comes in.

“Building an audience takes time. There’s no magic formula. Put in the hard work, improve your writing, and over time people will show up.” — Justin Cox

Nothing is instant. Especially when it comes to your writing.

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Katrina Loos

WRITTEN BY

Blogger. Social media writer. Introverted cat lady. Add more value to your blog content and social media here → https://katrinaloos.com/

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